Part of my duties while working as the Marketing Director for Shoolu.com was to create pretty much all of the In-Store Signage for the Shoe Box.

I only had access to a black and white printer which brought on the challenge of designing attractive signs without using color to emphasize or convey tone.



This challenge forced me to focus on the typography and layout to convey the importance of the sales and guide the viewers eye around the signs in a meaningful way.

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