Fuck Facebook’s Text Overlay Tool

What Is The Text Overlay Tool?

If you've ever ran ads on Facebook, you probably know what the Text Overlay Tool is. For those that don't, Facebook requires that ad images must be less than 20% text. They claim it's because images get cropped on the different platforms and you should put all your ad's text in the body of the post. They don't, however, tell you how they calculate it but the do give us the beautiful piece of shit Text Overlay Tool.

When the selling point of the ad is the big sale we can't emphasize "50% OFF" or whatever in the text, other than using all caps. It's not enough. In the day and age when it takes a tiny flick of the thumb and your ad is gone forever, we need everything we can get to grab that attention and make them focus on the ad.

Holy Shit The Inconsistencies

Ponder these three images. Some variations of a Facebook ad I did at work for Shoe Fitters's 20 Year Anniversary Sale.

Ad 1

Ad 2

Ad 3

Now take a look at the results from the Text Overlay Tool for those three images:

Leave a Reply

Your email address will not be published. Required fields are marked *

Keep Up With Harner Designs!

Get updates about New Projects, Products, Discounts, and Giveaways from Harner Designs!

By submitting your email, you agree to our Privacy Policy and give us consent to send you marketing and promotional emails. You can unsubscribe at any time.